Privacy Policy

**Hoofprint Trails Privacy Policy** Hoofprint Trails is a community travel tool for equestrians, operated by Amy Bulman ("we"). This policy explains what we collect, why, who we share it with, how long we keep it and the choices you have. We do not sell personal data. **What we collect** - *Account details:* your name or display name, email address and password (stored as a secure hash). If you sign in with Apple, we receive the name and email Apple shares with us. - *Content you add:* reviews, ratings, tips, replies, photos, trail and condition reports, recorded rides you choose to submit (route points, distance, elevation and times), campground and business submissions, trip lists and notes, and reports you file. Campground operators also provide a business phone number and verification documents. - *Location:* your precise location is used on your device to show nearby places and to record a ride. It is stored on our servers only when you submit a ride or route, save a home location, or pin a place in a submission. - *Purchases:* your subscription status and purchase history, received from Apple through RevenueCat. We never receive your payment card details. - *Usage and device data:* which full trail profiles you open (to apply the free plan's monthly limit), counts of map and place lookups, a random install identifier and push-notification token, and your app settings and accepted legal versions. **How we use it** To run the app (accounts, discovery, contributions, offline downloads, subscriptions and notifications), to moderate community content and keep the service safe, to understand which features are used, and, only if you opt in, to send you news about Hoofprint Trails. **Advertising** Free users see banner ads from Google AdMob. Ads are never personalized. We do not share your account identity with AdMob. On iOS, Google's ad SDK may use your device's advertising identifier to measure ads and limit repeats only if you allow tracking in the iOS tracking prompt. You can change that choice in iOS Settings > Privacy & Security > Tracking. Google's SDK may also collect your IP address to estimate a general location, other device identifiers, ad interaction and diagnostic data to serve and measure ads; see Google's privacy policy at https://policies.google.com/privacy. You can change other ad privacy choices in the app's Settings > Ad privacy choices. Premium subscribers see no ads. **Service providers we share data with** We share data only as needed to run the app, with providers bound to protect it at least as well as we do: - Convex (backend hosting and database) - Apple (Sign in with Apple, App Store purchases and push delivery) - RevenueCat (subscription management) - Google (Maps and place search, and AdMob ads) - Mapbox (offline map tiles) - Resend (account email such as verification codes) - Expo (push notification delivery) Content you choose to publish, such as reviews, photos and trail reports, is visible to other users with your display name. **How long we keep it** - Account data and contributions are kept while your account is open. - Raw ride-recording data is deleted after 7 days, or after 90 days for a recording you abandon. - Trail-view analytics are kept for up to 400 days. - Offline downloads stay only on your device until you delete them in Settings. **Your choices** - You can edit your profile, turn notifications and marketing messages on or off, and change ad privacy choices in the app's Settings. On iOS, you can allow or deny tracking in iOS Settings > Privacy & Security > Tracking. Ads remain non-personalized whichever choice you make. - You can delete your account at any time in Settings → Delete account. This removes your personal data, except where we must keep limited records to prevent abuse or meet legal obligations. - Deleting your account does not cancel an App Store subscription; manage that in your Apple account settings. - To ask about or exercise your privacy rights, email support@hoofprinttrail.com. **Children** Hoofprint Trails is not directed to children under 13, and we do not knowingly collect their data. **Changes** We will post updates here and ask you to accept material changes in the app. **Contact:** support@hoofprinttrail.com